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Suffolk University Law School today launched its iTunes U educational site, giving its students unprecedented access to digital content and promoting the school’s mission to a broader audience. Billed as “the campus that never sleeps,” Apple’s iTunes U allows professors to upload digital content to make it available to students, with automatic downloads available to subscribers when new content becomes available. Additional content can be made available to the general public through the public face of iTunes Store; Suffolk Law is currently one of six law schools in the nation to utilize the public interface, joining the ranks of Stanford, Duke, New York University, Penn and the University of Arizona. “It expands our audience tremendously,” said Ian Menchini, associate director of law admissions. “iTunes being the clear dominant force in this industry helps us greatly in our efforts to become even more of a national and international law school.” Accessed either through the iTunes Store or the law school website, the Suffolk University Law School iTunes U site includes podcasts on how to write a legal memorandum and mp3 files of Dean of Admissions Gail Ellis responding to the most frequently asked questions of prospective law students. Future features will include webcasts of open houses, mock classes and mock trial competitions. The ability to make web materials available to the general public allows Suffolk Law to reach a broader range of prospective students. “One of iTune U’s greatest assets is its ability to act as an interactive marketing tool, as opposed to more static marketing efforts such as sending out a brochure and waiting for a candidate to react,” Menchini said. Irene Good, director of academic technology at the law school, said she is encouraged by faculty’s response to the school’s latest innovative offering. “Lawyers in general are pretty conservative in terms of trying new things,” she said. “Here we’ve got faculty who are actually excited about making public content.” |