Maximizing Intellectual Property's Business Value
Please Note: This course has already
been held.
Date: Friday, June 13, 2003
Location: Suffolk University Law School, 120 Tremont St., Boston, MA
Time: 09:00 AM - 01:00 PM
Faculty
Schedule/Agenda
Registration Information
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In today’s tough business climate, intellectual assets have taken on greater significance. New business models based on vertical disintegration, including the outsourcing of design and manufacture of products, have changed the way many companies make money. Often, intellectual assets are a company’s major source of competitive advantage. These new business models have also changed traditional roles between enterprises that are forced to work cooperatively to deliver products to an end customer, creating greater opportunities for intellectual assets to be leveraged.
Simultaneously, the threats to business are increasing. The art of manufacturing complex products has advanced to a state where copying even sophisticated products is a relatively trivial task. Many times, the legal system will be the only way to retain control over intellectual assets.
However, the tough business climate has also decreased the amount of money most companies can spend on protecting their intellectual assets. Attorneys and managers are called upon to make tradeoffs between long-term value that might be attained through protecting intellectual assets and short-term cost reductions. These decision-makers need to understand the range of what can realistically be achieved by using the legal system to protect intellectual assets and they need to craft a strategy that is right for their business.
This program is intended to start managers involved in deriving value from intellectual assets, and the attorneys who advise them, on a path of devising a strategy that maximizes the benefit for their business.
Attend and Learn:
- How can a business generate value with intellectual property?
- What tools are in the intellectual property Toolkit? What are the differences between the tools?
- What elements should be considered in formulating an intellectual property strategy?
- How can intellectual property be used to deter competitive threats and to create competitive opportunities?
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Thomas C. Meyers
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Testa, Hurwitz & Thibeault, LLP, Boston, MA |
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Professor Stephen M. McJohn
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Suffolk University Law School, Boston, MA |
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Sarah Chapin Columbia
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Choate Hall & Stewart, Boston, MA |
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Elaine A. Martel
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Stratus Technologies, Maynard, MA |
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David Silverstein
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Suffolk University, Boston, MA |
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Edmund J. Walsh
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Teradyne, Inc., Boston, MA |
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| S C H E D U L E / A G E N D A |
| 9:00 |
Welcome and Introduction |
Professor Andrew Beckerman-Rodau, Co-Director IP Law Concentration
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| 9:10 |
Introduction to Intellectual Property Business Considerations |
- Intellectual assets and intellectual property
- The first rule of value
Edmund J. Walsh, Esq.
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| 9:30 |
The Intellectual Property Toolkit |
- Differences between and uses of patents, copyright, trademarks, trade secrets
- Other tools that might not technically be “IP”
Professor Stephen M. McJohn
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| 10:30 |
Threats and Opportunities |
- How IP can diffuse threats to a business?
- How IP can create opportunities for a business?
- The second rule of value
- Freeriding
Professor Stephen M. McJohn, Professor David Silverstein, Thomas C. Meyers, Esq. & Edmund J. Walsh, Esq.
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| 11:30 |
Business Hypotheticals |
- When does a licensing program fit with your value equation?
- How can IP improve competitive positioning in an outsourcing environment?
- If there is patent infringement should you sue or cross-license?
- What IP strategy should you present to financiers?
Edmund J. Walsh, Esq., Sarah Chapin Columbia, Esq., Elaine A. Martel, Esq. and panel
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| Date: |
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Friday, June 13, 2003 |
| Tuition: |
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Tuition is $159; $129 for attorneys admitted to the Bar after 2000. Course book and refreshments included in the tuition charge. A limited number of partial scholarships are available. Please submit a written request via fax 617-305-3099.
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| Walk-Ins: |
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Space is limited. Registrations at the door are welcome, but please register in advance to reserve a seat and your written course materials or call to confirm space availability.
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| Refunds: |
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Written requests for cancellations received via fax or email 24 hours prior to the program will be granted a refund, minus a $15 charge. If you cannot attend, you can send a substitute, otherwise you will receive the written course materials.
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| Location: |
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Suffolk University Law School, 120 Tremont St., Boston, MA
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| Credit: |
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Approved for CLE Credit in NY, RI, NH, VT & ME.
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Special
Needs: |
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If you have special needs addressed by the Americans with Disabilities Act, please notify us as soon as possible.
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Directions to the Law School.
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Unable to attend but are interested in the course materials?
Purchase Here! |
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