TRANSNATIONAL STRATEGIES FOR EXPLOITING AND
PROTECTING IP
Doing Business in China and the EU
Sponsored with Suffolk Law School’s IP Law Concentration
| This conference is supported in part by an unrestricted educational grant from Foley & Lardner, LLP |
Please Note: This course has already
been held.
Date: Friday, April 16, 2010
Location: Suffolk University Law School, 120 Tremont St., Boston, MA
Time: 09:00 AM - 05:00 PM
Faculty
Schedule/Agenda
Registration Information
Unable to attend but are interested in the course materials?
Purchase Here! |
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This Conference presents a mock scenario that includes three acts, each of which takes place at a different point in the planning and lifecycle of a Boston-based company as it seeks both to exploit and protect its intellectual property, first locally and then as it expands internationally.
The Mock Scenario:
After the recent discovery of a significant innovation to encourage hair growth, HareGrow, Inc. (“HGI”), a Boston-based company, seeks advice for protecting and commercializing its intellectual property. The technology involves a biotechnology compound and a series of six treatments – including a specialized 15-minute audio therapy – that will restore hair growth and luster. HGI is currently maintaining its technology as a secret. The company is also considering whether to obtain protection for its company acronym, HGI, and its newly chosen brand name, HG AUGMENTA. HGI’s questions range from obtaining initial protection for its IP and the costs of doing so, to expanding internationally in China and the EU, to strategies for attracting further investment.
Who Should Attend:
The conference addresses a wide range of legal and business advice on commercial and IP issues. It will be beneficial to IP and business lawyers, in-house counsel and business people, as well as law students interested in IP and commercial law matters.
Attend and Learn:
- How to exploit and protect IP in the EU and China
- What are the business issues involved in expanding into those markets
- How to handle cultural differences
- What to do if a dispute arises
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Professor Andrew Beckerman-Rodau
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Co-Director Intellectual Property Law Concentration
Suffolk University Law School, Boston, MA
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Christopher Gibson
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Professor and Associate Dean
Suffolk University Law School |
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Chet Cekala, Chief Intellectual Property Counsel
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A 123 Systems, Watertown, MA |
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Christopher Dillon, Esq.
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Fish & Richardson, PC, Boston, MA |
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Steven Davis, Esq.
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Foley & Lardner LLP. Boston, MA |
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Krish Gupta, President & Deputy General
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EMC Corporation, Hopkinton, MA |
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John Herrara, Vice President
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Global Delivery, Emerging Markets & International
Development
EMC Corporation, Hopkinton, MA
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James P. O'Hare, Esq.
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K & L Gates LLP, Boston, MA |
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Thomas A. Turano
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K & L Gates LLP, Boston, MA |
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Nina White
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Boult Wade Tennat, London, England |
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Travis White, IP Counsel
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Morningside Technology Advisory, Newton, MA |
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Yansheng Yu, Patent Attorney
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China Patent & Trademark Agent (U.S.A.) Ltd., New York, NY |
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| S C H E D U L E / A G E N D A |
| 9:00 |
ACT 1, SCENE ONE: INITIAL ADVICE AND ACTION FOR PROTECTING AND COMMERCIALIZING IP |
| HGI’s representative meets with counsel to discuss first steps for protecting its intellectual property and developing related strategies.
- Protection of business know-how (biotechnology compound itself; method of encouraging hair growth)
- Trade secrets vs. patent protection
- Copyright protection
- Branding issues/strategy
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| 10:40 |
ACT 1, SCENE TWO: RAISING FUNDS |
| How can HGI attract and raise funds? How can HGI leverage its IP in order to expand internationally? HGI’s meets with advisers to discuss these issues.
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| 12:30 |
LUNCHEON/KEYNOTE ADDRESS |
| John Herrara, Vice President, Global Delivery, Emerging Markets and International Development, EMC Corporation
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| 1:45 |
ACT 2: EXPANDING INTO EUROPE AND CHINA: BUSINESS, CULTURAL AND FINANCIAL ISSUES |
| After HGI has been operating successfully for 24 months, it decides to begin expanding, throughout the U.S. and then internationally. Despite its limited financial resources and paramount concerns for maintaining and protecting its unique IP, it is considering the need to expand on strategy and commercial means for expanding internationally, while maintaining its IP position.
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| 3:45 |
ACT 3, SCENE 1: ENFORCEMENT CONCERN FOR INFRINGEMENT IN CHINA AND THE EU |
| After five years things begin to go wrong for HGI. In China, there are concerns that two unrelated Chinese companies are infringing its technology. At the same time, in the EU, a dispute arises between HGI and its European partner, concerning the sharing of revenues and rights to certain improvements in the hair growth technology. Hair Sheen is from a Francophonia country with a civil law tradition ACT THREE, SCENE 2: DISPUTE BETWEEN HGI AND HAIR SHEEN--PROS AND CONS OF ARBITRATION
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| Date: |
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Friday, April 16, 2010 |
| Tuition: |
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$249.00; $199.00 for Suffolk alumni, attorneys admitted to the Bar after 2007.
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| Walk-Ins: |
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Space is limited. Registrations at the door are welcome, but please register in advance to reserve a seat and your written course materials or call to confirm space availability.
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| Refunds: |
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If for some reason you are not able to attend, you may send a substitute or call no later than the business day before to receive a refund less a $15.00 cancellation fee. Otherwise, you will receive the course materials.
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| Location: |
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Suffolk University Law School, 120 Tremont St., Boston, MA
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| Credit: |
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Approved for CLE Credit in RI, NH, VT & ME
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| Scholarships: |
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Are available to any attorney or professional employed in public service, or for whom attendance would otherwise present a financial hardship. For more information, call 617-573-8627.
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Directions to the Law School.
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Unable to attend but are interested in the course materials?
Purchase Here! |
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Library 
