| IP ENTERTAINMENT ADVERTISING/MARKETING:
Strategically Advising Clients in a Borderless Marketplace
Please Note: This course has already
been held.
Date: Friday, October 26, 2012
Location: Suffolk University Law School, 120 Tremont St., Boston, MA
Time: 09:00 AM - 03:15 PM
Schedule/Agenda
Registration Information
Unable to attend but are interested in the course materials?
Purchase Here! |
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ABOUT THE CONFERENCE The rapid changes in the Entertainment and Advertising/Marketing Industries triggered by technological advances that have rapidly evolved beyond the law, prompt a much needed retrospective on the past and present and how to look behind the future’s curtain and prepare. Amid this evolving marketplace, practitioners schooled on statutes, laws, regulations and formerly tried and true contracts, now balance bedrock client intellectual property protection and other vested interests against the need to promote, license, sell and produce creatively…and fast.
This program addresses a wide range of topics reflective of the “closer than ever” legal challenges brought about by the digital marketplace and the breakneck pace of creative business and enterprise. Common issues and related risks and benefits between and among marketing/advertising, traditional entertainment and sports properties, television and music, film tax credits, biz kids and reality TV and artist centric contracts will be addressed. This program has something for just about every practitioner who works directly or tangentially with creative clients and properties in the entertainment, sports and advertising/marketing arenas. The expert panelists include private practitioners, in-house counsel and an experienced director of a not for profit company.
Attend and Learn:
- How to analyze the benefits and risks of digital marketing
- Troubleshooting brand licensing in sports
- Identifying the rights issues in multi-media
- Advising clients on the unique issues in reality T.V.
- Assessing issues unique to minor performers and related contracts
- How to obtain production incentives
| S C H E D U L E / A G E N D A |
| 9:00 |
WELCOME AND INTRODUCTIONS |
Sally Gaglini, Esq., Gaglini Law Group LLC, Boston
Member Adjunct Faculty, Suffolk University Law School
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| 9:10 |
IS THE JUGGERNAUT OF DIGITAL MARKETING UNSTOPPABLE? |
- The Dangerous Imbalance between the Rush to ROI and Potentially Ruinous Costs When Things Go Wrong
- The Cloud, IPv6, ICANN, Piracy, Privacy, Trolls, Hackers, Pfishers, Squatters, Spiders, and Worms
- How to Address the Risks and Ways to Address Them without Putting the Brakes on Creative Ideas in Cyberspace
Douglas Wood, Esq.
Partner, ReedSmith LLP, New York City
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| 10:00 |
UNDERSTANDING BRAND LICENSING IN SPORTS: COMPARING MAJOR LEAGUE BASEBALL CLUB TO OTHER SPORTS-RELATED PROPERTIES |
- The Scope of Licensing Rights of an MLB Club (and those rights reserved by MLB)
- Licensing Flexibility in other Sports Related Brands
- Professional Athlete as a Brand
- Endorsements and Morals Clauses
Amanda Eysie, Esq.
Senior Manager of Legal Operations, Boston Red Sox, Boston
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| 10:45 |
NETWORKING BREAK | SPONSORED BY GREENBERGTRAURIG |
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| 11:00 |
RIGHTS PERSPECTIVES: LOOKING OUT FOR THE PRODUCERS—AN ANATOMY OF A PRIME TIME MUSIC SPECIAL |
- Transacting Iconic Rights for Multi-Media Distribution
- Music Rights, Publishing, Master Recordings, Guilds
- Original, Archival, Iconic Footage
- Name and Likeness Issues and Approvals
- Extending to DVD and Digital Exploitation
- Joint Ownership Production Issues
- Most Favored Nations
Robert Rosenblatt, Esq.
Fountainhead Arts & Media, New York City
|
| 11:45 |
PANEL DISCUSSION AND Q & A |
| |
| 12:00 |
HOW TO DEVELOP AN ARTS COMPONENT TO LAW PRACTICE |
- Fine Art Consignment Laws
- Copyright and Trademark
- Artist Centric Contracts
- Common Legal and Business Issues Facing Artists
- Non-Profit or Fiscal Sponsorship
- Estate Planning Concerns for Working Artists
James Grace, Esq.
Director of the Arts and Business Council of Greater Boston and its Volunteer Lawyer for the Arts
|
| 12:30 |
LUNCH (on your own) |
| |
| 1:30 |
REALITY AND UNREALITY: THE NEGOTIATION OF AGREEMENTS IN THE WORLD OF UNSCRIPTED TELEVISION |
- Producer Development Agreements
- Network Agreements
- Talent Agreements
- 360 Deals
- Format Licenses
Andrew Velcoff, Esq.
GreenbergTraurig LLP, Atlanta
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| 2:15 |
“BIZ KIDS”, HOLLYWOOD, T.V. AND EMPLOYMENT |
- Minor Contracts, Protection and Disaffirmance
- National and Regional Perspectives
- Parent Agreements
- Conflicts of Interest
- The Money
- Reality T.V. – Is it Camp or Are the Kids Working?
- Unions
Sally Gaglini, Esq.
Gaglini Law Group LLC, Boston
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| Date: |
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Friday, October 26, 2012 |
| Tuition: |
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$200; $170 for Suffolk Alumni and attorneys admitted to the bar after 2011. The course materials for this program will be published electronically and will be emailed to you prior to the conference. If you would like to purchase a hard copy, there will be an additional charge of $35.00. Order it by October 10th and you may pick it up at the program.
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| Walk-Ins: |
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Please call 617.573.8627 to confirm space availability
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| Refunds: |
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There is a $15 cancellation fee for those who cancel by Thursday, October 25, 2012. After that date, no refunds will be given.
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| Location: |
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Suffolk University Law School, 120 Tremont St., Boston, MA
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| Credit: |
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Approved for CLE Credit in RI, NH, VT and ME. All others will receive a CLE form suitable for submission to their jurisdiction.
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Special
Needs: |
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If you have special needs addressed by the Americans with Disabilities Act, please notify us as soon as possible.
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Evaluate this course.
Directions to the Law School.
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Unable to attend but are interested in the course materials?
Purchase Here! |
|
|
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